Blueprint to Brand: How Great Development Supports Great Marketing
Where Real Estate and Branding Meet In commercial development, people often treat real estate and marketing as two separate worlds. Developers focus on land, buildings, and leases. Marketing teams focus on brand voice, customer experience, and community outreach. But in my experience leading MX Properties for over 30 years, I’ve seen these two functions work […]
The Franchise Flywheel: How Local Operators and Developers Can Scale Together
The Developer-Franchisee Dynamic After 30-plus years leading MX Properties, I’ve worked with franchisees of all shapes and sizes—from single-unit operators opening their first Chick-fil-A to regional pros building out territory deals for national QSR and C-store brands. And if there’s one thing I’ve learned, it’s this: the best results happen when developers and franchisees grow […]
The Florida Formula: How to Spot the Next Breakout Submarket Before Everyone Else
A Career Built on Timing and Territory When I launched MX Properties over three decades ago, I learned quickly that success in real estate often comes down to one thing: timing. Being in the right market, at the right moment, with the right type of development—it’s part strategy, part instinct, and part hard-won experience. In […]
Cross-Sector Synergy: Leveraging Hospitality and Self-Storage in Mixed-Use Retail Environments
Thinking Beyond Traditional Retail When I first entered the commercial real estate world over three decades ago, retail centers followed a familiar pattern: a few quick-service restaurants, a grocery anchor, maybe a pharmacy or bank. It was a formula that worked well for years. But as the market has evolved—and consumer expectations have changed—so has […]
From QSR to ROI: How Strategic Site Selection Drives Quick-Service Restaurant Success
Why QSR Still Reigns Supreme In the fast-moving world of commercial real estate, few tenant types have stood the test of time like quick-service restaurants (QSRs). Whether it’s a burger chain, coffee brand, or chicken franchise, QSRs have consistently delivered strong returns for operators and developers alike. As President of MX Properties, I’ve worked on […]